Privacy Notice For California Residents


This webpage is for you (or this Application)

The property that allows the Service to be provided.

the proprietor (or We)

The real person(s) or legal entity that offers this Website and/or the Service to Users is Atum Clothing.

the user (or You)

This Website is used by a natural person or a legal entity.

This California Residents Privacy Notice supplements the information in the Website’s Privacy Policy and is only applicable to visitors, users, and others who live in the state of California. This notice was created in order to comply with the California Consumer Privacy Act of 2018 (CCPA), and any terminology defined in the CCPA have the same meaning in this notice.


The Website collects information that directly or indirectly identifies, connects to, describes, references, is capable of being associated with, or might reasonably be linked to a specific consumer or device (“personal information”).

Within the previous 12 months, Website has gathered the following categories of personal information from its users:

Category Examples CollectedIdentifiers (A).A true name, alias, postal address, online identification, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other identifiers.YES B. The California Customer Records legislation (Cal. Civ. Code 1798.80(e)) lists personal information types.A person’s name, signature, Social Security number, physical characteristics or descriptions, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial, medical, or health insurance information.YES C. California or federal law protects classifying traits.Age (40 years or more), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth, and related medical conditions), sexual orientation, veteran or military status, genetic information are all factors to consider (including familial genetic information).YES D. Information about a business.Personal property records, as well as records of things or services purchased, obtained, or considered, as well as other purchasing or consuming histories or habits.Biometric data is not included in NO E.Fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data are examples of genetic, physiological, behavioral, and biological characteristics, as well as activity patterns, used to extract a template or other identifier or identifying information.NO F. Use of the internet or other similar networks.Information about a consumer’s engagement with a Website, application, or advertisement, including browsing and search history.GEOLOCATIONAL INFORMATION (NO G).Physical movement or place.Sensory data NO H.Information that is audible, electronic, optical, thermal, olfactory, or similar.NOI. Information about a person’s profession or job.Job history or performance ratings from the past or present.NOJ. Information from non-public schools (as defined by the Family Educational Rights and Privacy Act, 20 U.S.C. Section 1232g, 34 C.F.R. Part 99)Grades, transcripts, class lists, student timetables, student identification codes, student financial information, or student disciplinary records are examples of education records directly related to a student maintained by an educational institution or entity working on its behalf.NO K. Conclusions based on other personal information.A person’s preferences, characteristics, psychological tendencies, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes are all reflected in their profile.

The following items are not considered personal information:

Information from government documents that is open to the public.Consumer data that has been deidentified or aggregated.Certain health or medical information, as well as other kinds of information protected by various laws, are exempt from the CCPA’s reach.

The categories of personal information indicated above are obtained from the following sources:

It’s straight from you. For instance, from the forms you fill out or the products and services you buy.Through you, in a roundabout way. For example, we can learn about you by watching your behavior on our website.PERSONAL INFORMATION USE

The personal information we collect may be used or disclosed for one or more of the following business purposes:

To complete or meet the purpose for which you gave the information. For example, if you provide your name and contact information to get a price estimate or ask a question about our services, we will react to your inquiry using that personal information. We will use your personal information to process your payment and facilitate delivery if you provide it to purchase a product or service. We may also keep your information on file to make it easier to place fresh orders or process refunds.To handle your requests, purchases, transactions, and payments, as well as to avoid transactional fraud.To assist you and respond to your requests, including investigating and addressing your concerns, as well as monitoring and improving our replies.Respond to requests from law enforcement and as needed by applicable law, court order, or governmental regulations.As described to you at the time of collection of your personal information or as otherwise provided in the CCPA.To analyze or carry out a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our or our affiliates’ assets, including personal information about our Website users held by us or our affiliates.

Without giving you with notice, we will not collect additional categories of personal information or use the personal information we collect for materially different, irrelevant, or incompatible purposes.


For business purposes, we may share your personal information with a third party. When we release personal information for a business reason, we engage into a contract with the receiver that specifies the purpose and requires the recipient to keep the information confidential and not use it for any purpose other than the contract’s performance.

The following categories of third parties receive your personal information:

Providers of services.Aggregators of data.YOUR CHOICES AND RIGHTS

Consumers (Californians) have special rights under the CCPA when it comes to their personal information. This section discusses how to use your CCPA rights and how to exercise them.


You have the right to ask us to provide you with information on how we collected and used your personal information in the last 12 months. We will inform you with the following information once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights).

The kind of personal information about you that we’ve gathered.The several types of sources for the personal data we’ve gathered on you.The objective of collecting or selling that personal information is for our company or commercial purposes.The many types of third parties with whom we exchange personal data.The exact bits of personal information about you that we’ve gathered (also called a data portability request).Two separate lists disclosing: sales, identifying the personal information categories that each category of recipient purchased; and disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained if we sold or disclosed your personal information for a business purpose.REQUEST FOR DELETION RIGHTS

Subject to certain exclusions, you have the right to request that we remove any of your personal information that we have acquired and stored about you. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may refuse your request for deletion if keeping the information is required by us or our service provider(s) to:

Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.Debug products to identify and repair errors that impair existing intended functionality.Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.). Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.Comply with a legal requirement.Make other internal and lawful uses of that information that are compatible with the context in which you provided it.EXERCISING ACCESS, DATA PORTABILITY, AND DELETION RIGHTS

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

Calling us at 2026772511

Emailing us at [email protected]

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we’ve collected personal information or an authorized representative.Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us.

We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.


We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.

We will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


We will not sell your personal information to any party. If in the future, we anticipate selling your personal information to any party, we will provide you with the opt-out and opt-in rights required by the CCPA.


We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

Deny you goods or services.Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.Provide you a different level or quality of goods or services.Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.OTHER CALIFORNIA PRIVACY RIGHTS

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected]


We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on our Website and update the notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.


If you have any questions or comments about this notice, the ways in which we collect and use your information described below and in our Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Phone: 2026772511 Website: https://www.atumclothing.shopEmail: [email protected]

Last Updated: February 7, 2021

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